Social media Summit Presentations

écouter et cartographier le web Social Media Judo Social Media Can Save The Planet Social media: a source of empowering people or growing irritation? The aeronautical industry facing Mother Nature
The aeronautical industry facing Mother Nature. Lessons learned by a key players of the market
Pourquoi et comment écouter & cartographier le web social pour gérer vos risques d'opinion?
Can you change multinationals strategies with social media?
Social media: a source of empowering people or growing irritation?

Social Media

Why listening to the conversations on the web?

In order to measure the reputation of your brand and to evaluate your presence in social media. Besides active listening and besides analysis, reputation management is accomplished by the choice of a content strategy, effective communication and the implementation of actions in order to optimise the presence on Web. All this with of course an ultimate objective: co-create with the web users a dialogue which is in accordance with the brand.

What about you? How do you distinguish yourself? Do you listen to social media? Do you know who thinks what about your brand? Are your sure about your Share of Voice? If at least one of the statistics mentioned below speaks to you, then you are ready to listen to what the consumers are saying on the social network.

The important thing about brands is to admit that today they do not totally control the conversations made around them.

Various tactics must be set up in order to manage this e-reputation: monitoring, analyses, participation in the conversations, building up a strategy of influence in respect of the ambassadors.

Concerning tactics, it is necessary to speak about strategy because listening and monitoring are not enough. The whys and wherefores have to be understood in order to build up a dialogue and to manage your e-reputation.

Posting a comment on a blog, a forum following a tweet that criticised your brand is of course essential but this behavior remains defensive. There is a lack of dynamic e-reputation management.
AuxiPress offers you all the necessary tools in order to build up a strong online reputation strategy.

 



Quelques sujets qui ont animé l’actualité en 2011 En permanence la tête dans le guidon, on se retourne rarement sur le pass...
Alors que nous aurons observé 4 fois plus de messages transmis via Twitter durant la dernière édition du salon de l’auto pa...
Whereas Web 2.0 upended habits by making the Internet more interactive and allowing users speak out, Web 3.0, the Semantic Web, seeks to provide the w...
Journalism has begun to change over the past few years with the arrival of blogs, social media and participative tools. A world of flows  ...
Evolution or revolution? Until recently, e-reputation was a specialist's term used to describe a practice which was sometimes considered rather "esot...
Firms engage in sport sponsorship or cultural patronage when traditional means of communication to their audiences (advertising, public relations, pro...
Today, 71% of major global companies have a specialised social media team. Some 29% use Facebook to stay in direct contact with their customers.* Yet,...

Access to our electronic platform.

login
Online questions Click on the active icon in order to start a conversation.

Ilse Van den Haute

     Head of Customer dept

Edwin Nicasi

     Client Coach

Thierry Van Winghe

     Client Coach

Fernand Weber

     Sales Director

Aurélie Tinel

     Sales Executive
Our products

 

Request for information

Do you need more information about our services?
Please, contact us