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Social media monitoring
What about you? How do you distinguish yourself? Do you listen to social media? Do you know who thinks what about your brand? Are your sure about your Share of Voice? If at least one of the statistics mentioned below speaks to you, then you are ready to listen to what the consumers are telling on the social network.
The important thing about brands is to admit that today they do not control totally any more the conversations made around them.
Various tactics must be set up in order to manage this e-reputation: monitoring, analyses, participation to the conversations, building up a strategy of influence towards the ambassadors.
Concerning tactics, it is necessary to speak about strategy because listening and monitoring isn’t enough. The whys and wherefores have to be understood in order to build up a dialogue and to manage your e-reputation.
Posting a comment on a blog, a forum following a tweet that criticized your brand is of course essential but the behavior remains defensive. There is a lack of a dynamic e-reputation management.
Auxipress offers you all the necessary tools in order to build up a strong online reputation strategy.
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loginIlse Van den Haute
Edwin Nicasi
Thierry Van Winghe
Fernand Weber
Aurélie Tinel
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