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What methodology do you use to calculate the value of the articles or the television reports? Calculation method: The press clippings are measured to determine the number of square

Calculation method: The press clippings are measured to determine the number of square centimetres or a total seconds relating to your product in each article. We take into account the part or parts of the article directly devoted to the subject which we are analysing for you (text and photos). The standard rate for a colour or black and white page or for 30 seconds of broadcasting time is used to calculate the advertising equivalency corresponding to the written and/or iconic area relating to your subject.



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