FAQ Here you will find all the answers to your questions.

Is it possible to calculate the advertising value of an article on the Internet?

In order to meet our customer’s demand and value of the articles published on the websites, Auxipress has adopted since the 1st of January 2012 a methodology proposed by IPR (Institute for Public Relations).

The methodology is based on various criteria to get the result of the advertising value:

  • Average Site Visit / 1,000
  • CPM Banner (cost per thousand contacts)
  • Article Word Count

The formula contains three steps:

  • Traffic/1000 * CPM Banner
  • Word count divided by 50 (number of words needed to cover a banner.)
  • Total (calculated in €) = Audience * Article


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Ilse Van den Haute

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