IDENTIFY
EVALUATE
Solutions
A perfect symbiosis between man and machine
A perfect symbiosis between man and machine. Communication flows are becoming disproportionately important nowadays, so much so that we sometimes lose our way. That's why we make a first selection from the material with the help of specialised software. The results are carefully examined and thoroughly qualified by our employees. Only the human mind is able to correctly evaluate all of the nuances of a text or an image. Our experts select information that is of interest to you, using the keywords, topics and industries that you select. Intelligent human interpretation of information is crucial to the quality of our service.
Mediamonitoring is at the heart of Auxipress's business. Every day we dissect over 1700 newspapers, magazines and press releases to analyse articles that talk about specific brands and topics. Our specialists do the same for all other forms of media including radio, television, professional Internet sites and, especially, social media. Mediamonitoring therefore has a social element for us. The goal of this multimedia study is obvious: to draw the most complete picture possible of what is being said about you in each of the media analysed.
Complete studies to evaluate the effect of your media impact
Auxipress does complete cyclical studies: we evaluate the effect and impact of your presence in each media; we examine what is being said or written about you; we measure your campaign’s investment; we find the opinion leaders who are making positive or negative statements about you; in other words, we create a complete photograph of your brand and company… as well as of your main competitors.
First, we identify the exact content of all media using in-depth monitoring. Next, we analyse the information with a range of Auximediasolutions tools. And lastly, based on the lessons learned, we advise you on the best decisions to make. This analytical cycle is ongoing 365 days a year.
Wherever you are, you can access your media and analyses data at any time. Use the AuxiPress platform in order to create thematic press reviews, generate charts and graphs and consult the results of your strengthened media visibility.
The tool allows you to prepare your campaigns and to take effective decisions based on past actions.
Access to our electronic platform.
loginIlse Van den Haute
Edwin Nicasi
Thierry Van Winghe
Fernand Weber
Aurélie Tinel
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