Research in Action
- Can one properly develop an outline of tools that will allow users to aggregate the information that interests them in the form of a Personal Magazine while being certain that the business model is relevant?
- Does attendance at the cinema depend on the film reviews, the quality of the films or the blind interest of the public?
- Is there a connection between the number of articles or the number of citations obtained by a brand in the media and its degree of visibility in respect of public opinion?
- What can a semantic analysis of the content of the media provide to a brand?
Suggest a topic
Experimenting new methods of cross-referencing statistics, searching for the untraceable, understanding the impossible, these are the aims of AP Labs. This is the communication lab for trials, unbelievable ideas allowing you to push comprehension and media analyses further.
Do you wish to take part in this laboratory, to propose revolutionary ideas? Please register and suggest your ideas.
Political Mediameter RTBF Auxipress : methodology
The political RTBF Auxipress Mediameter allows you to visualize the number of articles from the press and the Radio/Tv sequences dedicated to the Ministers and Secretaries of State of all the Belgian governments in function and to the Presidents of parties.
Thanks to the political Mediameter, you reach the score of every personality or every party by comparing their impact from one week to the other.
Fields of study for press: all the Belgian daily newspapers, their regional editions and their supplements; Trends, Trends-Tendances, Knack, Ciné-Télé-Revue, Vif/L' Express, Humo.
Fields of study for broadcasting: 12 o’clock and early evening television news on the RTBF, the VRT, RTL-TVI and VTM. The 8 and 18 o’clock news radio on RTBF, VRT and Bel RTL.
Fields of study for internet: 7sur7, actu24, De Morgen, de redactie, dhnet, Gazet van Antwerpen, Het Belang van Limburg, Het Laatste Nieuws, Knack, Trends, Trends-Tendances, La Libre Belgique, La Meuse, L’Echo, De Tijd, Le Soir, RTBF info, RTL info, De Standaard, VTM.
Can one properly develop an outline of tools that will allow users to aggregate the information that interests them in the form of a Personal Magazine while being certain that the business model is relevant?
The success of niche and local information is one of the trends that we notice through the evolution of the media and the behaviour of public opinion confronted with current developments. How can one make it possible for end customers to access the information that interests them, and only this information, beyond the more general information that they inevitably receive through the various more traditional channels? We are considering this by trying to set up a tool for the aggregation of information whose objective is to respond to the precise request of a consumer. Making use of our expertise and the necessary human screening that we are applying to add the subtlety of content in comparison with the demand, we are trying to develop a Personal magazine which must be condensed and transmissible by all the means of communication to reach all the reading supports that we know today and which will allow the end users to access the information which they are “fans” of from day to day. The project is doubtless not insurmountable but it does involve a few obstacles that it is necessary to resolve before everything else. First of all the problem of copyright, which is very restrictive, must be surmounted. To what type of media is access given? To what content? Do we stay with B2B, in which case the Personal magazine will be professional, or do we try to develop the project in B2C and in this case, it will be necessary for it to be low cost. Finally, from an ergonomic and technical point of view, it will be necessary for the final product to be flawless so that it offers total ease in day-to-day use. No doubt we will quickly have the occasion to tell you more about this soon.
Does attendance at the cinema depend on the film reviews, the quality of the films or the blind interest of the public?
How can one be certain that a film that comes out in the cinema will be successful with the public and make many people enter the cinemas? We are convinced that one of the tools for achieving this is to analyse the content of the film reviews that are published sometimes weeks in advance by the media. Some films are accompanied by rumours, others benefit from a disproportionate media machine, still others have obtained prestigious prizes months before but come out on the screen only quite a while later. AuxiPress decided to explore this question by cross-referencing the results of the media impact of the film reviews and the degree of attendance in cinemas for each film. We will share our conclusions with you as soon as we are in a position to bring out the initial results of our analyses.
Is there a connection between the number of articles or the number of citations obtained by a brand in the media and its degree of visibility in respect of public opinion?
What becomes the reference concerning media visibility for a brand? Without any doubt, from one brand to the next this depends on the strategy established. There are different indicators of impact which have their advantages and disadvantages, or their good points and their faults. Making the best use of advertising, the measuring the Mediascore index, the simple counting the number of articles, are all ways of evaluating the visibility of a subject in the media.
Another indicator could be relating the number of articles to the number of citations of the subject analysed in the article. The more often the subject is cited, the more weight the media image will have. But this impact could also be evaluated depending on the position of the citation in the text…
The question is whether this link can in fact become a performance indicator by translating it, for example, into a share of voice. We have started to study this possibility and we will certainly let you know about the initial results
What can a semantic analysis of the content of the media provide to a brand?
The tools on the market which are called semantic are often still only precursors of what semantics will really make possible in a few years, when the research in the field has made it possible to model this science.
Nonetheless, the tools that we have already enable us to improve the analysis of the content of the media by identifying the relationships between the words. In this way a brand can analyse the media context in which it is evolving. The study of the semantic ramifications connected with the brand starting from a corpus of words specific to it should make it possible to extract the trends of media visibility that will then become indispensable to dissect to make the brand strategy evolve.
Access to our electronic platform.
loginIlse Van den Haute
Edwin Nicasi
Thierry Van Winghe
Fernand Weber
Aurélie Tinel
Request for information
Do you need more information about our services?
Please, contact us
