What is an impact?

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What is an impact?

Impact in media

Impact is determined by measuring how prominence is amplified by tone and/or message fidelity. For example, a positive front page story – with an accompanying large flattering photo and multiple spokesperson and third-party quotes delivering the desired messages – in a daily newspaper reaching an audience that matches that of the organization could be judged to have a high impact. While impact evaluation processes for social media are ever-evolving, one such measurement revolves around engagement.