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Cloudtypology
Cloudtypology is a very practical instrument which continuously constructs semantic relationships and associations about a brand or a concept in a very clear and summary way.
Cloudtypology is the ideal tool for understanding the key themes and concepts with which your brand is most frequently associated throughout the media. These key concepts may be expected (that is, planned in your marketing strategy) or unexpected (for example, when they are imposed by journalists).
After designating the keywords and concepts most representative of your marketing and communications strategies, we can position your brand and that of your competitors in a diagram. With cloudtypology, your brand vision will be as clear as a cloudless sky.
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loginIlse Van den Haute
Edwin Nicasi
Thierry Van Winghe
Fernand Weber
Aurélie Tinel
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