Brand Intelligence is based on a unique methodology which focuses on the correlation between brands, consumer interests and media trends. Every brand needs to be contextualized with its sector in order to determine whether it is under or overrepresented within the societal debate and within its benchmark. Cross-referencing millions of data from the Belgian written/online press, Belgian tweets and more than hundreds of million Facebook interests per year require a high level of media analysis expertise. Brand Intelligence allows brands to improve their strategic decisions, to better position themselves, to shape their discourse and to anticipate the future changes.
What is the impact of your brand, of societal interests and of sponsoring on consumers? Map the public, the influenceurs and their interests.
What is your brand identity and how is your brand represented within its benchmark? Position your brand and develop your leadership in all media.
Meet the strategic challenges linked to evolution of the media interests and the positionning of your brand in its universe.