The founding members are: Acceso (Spain), the Press Argus (France), L'Eco della Stampa (Italy), Pressdata (UK), Unicepta (Germany) and Auxipress (Belgium).
The benefits of this alliance are manifold. "By joining forces, we are proud to provide coverage and direct media analysis in 15 countries and countless partner countries worldwide. Our combined resources will provide a response to increased market demand, "says Joachim von Beust, founder of Auxipress.
GMI is a global alliance with local expertise through a multitude of countries. GMI Customers will benefit from this collaborative synergy and 7/7 and 24/24 availability related to its global footprint.
The alliance is also positioned as a unified brand for international tenders and pitches. The members also plan to develop common standards related to transmission of data, technological research and the sharing of expertise related to the business of media intelligence.