The evolution of “Big Data” and the connection between the different media, consumers and brands have modified all the existing communication models the market was used to. Based on this observation, Auxipress confirms its leading position in media and data analysis by developing its solutions into a “connected intelligence” approach.
In order to bundle all its assets into one objective, Auxipress integrates the expertise generated by The Cube under one single brand name: Auxipress.
This merger has been conducted under the supervision of Thierry Cornez, COO and administrator. Furthermore, this change leads to the creation of a research and development pole joined by Grégory Piet, PhD, and the consolidation of our sales and marketing forces under the leadership of Tiffany Foucart.
Auxipress’ strategic positioning remains unchanged: helping our customers make strategic decisions taking into account the evolution of media and consumer trends.