Why a Human Factor in Media Intelligence is Still Key

In this fast-paced age of digitization, many services are being automated. It’s an answer to the market’s expectations and obvious evolution that has known an explosive growth the last decade. What 90 years of media intelligence expertise have taught us is that complete automation of this service would not serve the customer, on the contrary, the customer would be lost.

Lead you out of the maze

Media intelligence analyzes data and maps your media coverage. Though complex algorithms run behind the whole process, the computed result is still filtered/ reviewed by a human. This human interference is necessary to filter the tons of noise that has nothing to do with the context provided by the customer. On top of that the media intelligence editors know the customer, they know what the customer wants, what he/she is interested in, thus knowing what exact data is required.


A media intelligence editor will therefore not randomly provide a selection, it is the result of tailor-made work, analysis and filtering. We have been using that approach for more than 90 years, starting from a complete human analysis in the early 20th century and shifting to semi-automated human-filtered services these days.


Providing automated (depending on the service selected) or semi-automated services is obviously the result of market evolutions, but also of changing customers’ demands. We are constantly looking for ways to facilitate the information flow to the customer, changing looks and designs, the speed of information, mobile solutions and experimenting with new software or approaches.

Our media intelligence services are in line with the current market trends and expectations and are constantly being fine-tuned per customer request, thus delivering the expected result.

And let’s admit, a human approach still makes it a personal experience. Backed by an outstanding and dedicated customer service, you can be rest assured your request is in safe hands.