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How to manage your brand's online reputation?

We all know the importance of managing your brand’s online reputation. Indeed, with over 3.5 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss. Here’s a breakdown of actions you can do today to get a jumpstart on your online reputation management.

1. Check yourself out

The first step to managing your online reputation is to see where you are and the simplest way to do this is to actually google yourself. Type in your company name/products and see what information Google picks up. Note that this is the information your clients also get about you when they search for you. Ideally, you’ll want to see in the top results a link to your website, then your social media profiles and then in third place articles written about you or websites linking to you. If you find that third-party content, in other words content you don’t own and can’t control, appears before your own, stop everything you are doing and start developing a strong SEO strategy

2. Claim your profiles

The second step is to claim your profiles. Whether or not you intend on actively participating in the social media space, you must claim your profiles and own them. These profiles (Facebook, LinkedIn, Google+ and Twitter) give you a unique platform to share the message you want to be shared.

Beyond the usual suspects of social media, you mustn’t forget to claim your other profiles, you know, the non-social media profiles aka listings, such as your Google business address, your Yelp business address, industry-specific listings such as TripAdvisor etc. But the first step is Google, so here’s a great video to show you the step by step guide to claiming your business on Google.

3. Unite with your community

Join industry sites & groups and engage with your community. From LinkedIn groups to meeting sites, you’ll want to make sure that people within your industry know exactly what you do. This benefits you offline of course, but also online. As you know the internet is organised as a series of connections, the ‘world wide web’, with sites linking to each other and giving each other authority. The more sites linking to your site under a similar theme; the more search engines will recognise that your website, and thus your company is linked to this subject.

4. Listen to what’s being said around you

Understand that your company is part of an ecosystem. You have partners, suppliers, competitors and clients, that all operate in the ecosystem that you are in. It’s primordial for you to stay up to date and understand what’s happening around you. Especially for your own reputation management, being able to spot a trend or react rapidly to industry movements will give you a heads up on the competition and allow you to keep control on your brand reputation at all times.

5. Listen to what’s being said about you

And lastly, make sure to keep up to date on what’s being said about you. Nothing kills a reputation more than being the last to know what the reputation is and luckily for you, there are many ways in which you can do this.

But if you’re looking for instant real-time alerts when your brand or product is mentioned, Auxipress services gives its users on-the-go information on their chosen terms: this can be brand, company, products, competitor and even industry keywords alerts. Your imagination is the only limit. Get in touch today for more information.