Press monitoring

We search the relevant information in more than 1.700 newspapers, news agencies, national, regional magazines and free publications. We monotor and analyze more than 10,000 web sites, blogs and the other conversations.
The results are validated by our readers. At Auxipress, no robots, but the good sense of our readers to select the right information which is available starting 07:00 a.m. 

Example of a press article

Radio monitoring

We monitor constantly the national radio broadcasts for you. We summarize the entire content in which your subject appears, placed in the context of the broadcast. The alert service sends your an e-mail or sms informing you that a broadcast has been selected for you. Within 2 hours after the programme has been broadcasted you will receive, by e-mail, a concise message with the reference of the broadcast that has been selected for you: date, time, channel, name of the broadcast and a small descriptionwritten by our analysts.

You can order a transcription of the broadcast in order to seize the importance of the information.

Summary with access to the item

The entire content in which your subject appears, placed in the context of the broadcast is summarized.Each of the news items will be accompanied by a picture of the recorded broadcast. You have access of the broadcasts simply by clicking on the screenshots.

Summary without access to the item

The entire content in which your subject appears, placed in the context of the broadcast is summarized.

Alert

Within 2 hours after the programme has been broadcasted you will receive, by e-mail, a concise message with the reference of the broadcast that has been selected for you: date, time, channel, name of the broadcast and a small descriptionwritten by our analysts.

Social media monitoring

What about you? How do you distinguish yourself? Do you listen to social media? Do you know who thinks what about your brand? Are your sure about your Share of Voice? If at least one of the statistics mentioned below speaks to you, then you are ready to listen to what the consumers are telling on the social network.

The important thing about brands is to admit that today they do not control totally any more the conversations made around them.

Various tactics must be set up in order to manage this e-reputation: monitoring, analyses, participation to the conversations, building up a strategy of influence towards the ambassadors.

Concerning tactics, it is necessary to speak about strategy because listening and monitoring isn’t enough. The whys and wherefores have to be understood in order to build up a dialogue and to manage your e-reputation.

Posting a comment on a blog, a forum following a tweet that criticized your brand is of course  essential but the behavior remains defensive. There is a lack of a dynamic e-reputation management.
Auxipress offers you all the necessary tools in order to build up a strong online reputation strategy.

Popularity Impact in the Media

The Popularity Impact in the Media measures your quantitative visibility (number of articles) on basis of the selected articles in the major media concerning your company and your competitors. We place your brand in its sector context. 

Barometer

Exhaustive and visual, the Barometer offers you a very detailed snapshot of your monthly visibility in the media.

Media Impact Report

The Media Impact Report provides, the measurement of your quantitative and thematic impact through the media. The MIR evaluates the content of your information (positive, negative, neutral) and provides relevant comments and feed-back on your impact in the various media. AuxiPress' neutrality in the interpretation of the messages is the key to a performance indicator.

Mediascore

Mediascore is based on a scientific concept that has been successfully tested by several Belgian universities.  Using mediascore, we do a qualitative and quantitative analysis of the information in the written press, on the radio, on television and in social media to evaluate its media impact. The results are commented and converted into graphs and can be used in your marketing strategy immediately.

You are guaranteed to draw proven conclusions from your campaign with mediascore. The point of view of the print media only? And consumers? Cross is the right solution. Cross is a tool that enables cross-referencing of public opinion on a theme, or your brand, with that of the media.

Mediascore in brief A scientifically tested process A clear report on your media impact backed by numbers.

3D Cross Concept

3D Cross analyses display in a innovative way the brand perception from the consumer’s point of view by taking into account the influence of the media and the advertising. We compare the information related in the media and the consumer’s opinion of your products or your brand.

Cloudtypology

Cloudtypology is a very practical instrument which continuously constructs semantic relationships and associations about a brand or a concept in a very clear and summary way.

Cloudtypology is the ideal tool for understanding the key themes and concepts with which your brand is most frequently associated throughout the media. These key concepts may be expected (that is, planned in your marketing strategy) or unexpected (for example, when they are imposed by journalists). 

After designating the keywords and concepts most representative of your marketing and communications strategies, we can position your brand and that of your competitors in a diagram. With cloudtypology, your brand vision will be as clear as a cloudless sky.

Cloudtypology in brief An extremely clear and practical tool Situations can be understood at a glance Your universe is expressed in a few dozen key concepts

Brandmapping

Brandmapping examines brands – including your competitors' – and positions them on a two-axis graph. It's up to you to decide which parameters you want to measure. Since mapping is continuous, you can follow the development month after month.

This makes it much easier to check if your strategy is bearing fruit and if you are moving in the right direction. It is much easier to position yourself on the map when you know where you're coming from and where you're going.

Brandmapping in brief A clear definition of your positioning compared to that of your competitors An evolving analysis over time, 365 days a year

Audienceimpact

Audienceimpact is the perfect tool for measuring the strength of your brand in any given media and for correlating the data with your marketing plan.

How many people have seen your message? Audienceimpact measures the strength of your marketing and public relations activities. You can follow the evolution of your impact, media by media. Audienceimpact gives you feedback on media noise.

You will discover the total audience of your theme or brand, week after week.

Audienceimpact in brief Your audience measured in the various media.

Influencerimpact

Influencerimpact segments your audience in two: professionals and the general public. On the professional side, we seek out the journalists who write the most often about your brand - either positively or negatively. We find out who is consistently defending you in the blogosphere and in the rest of the social media and analyse why certain people are not entirely won over to your cause.

Inluencerimpact in brief You can immediately identify who is talking about you, either positively or negatively, and over time Targeted information for effective communication.

Advalue

Advalue is also called Advertising Value Equivalent or AVE. It measures the success of your PR actions in various media including newspapers, magazines, radio, television and the Internet. If you convince an editor to talk about your product or service, we can evaluate the value of this free advertising by asking the question:

“How much would this space have cost you as a paid advertisement?" Naturally, PR and advertising cannot be considered to be equivalent. We weigh the media effect of an article and evaluate the significance of the information using four complementary and objective variables.

Advalue in brief  reliable indication of the success of your PR strategy comparaison between media

Methodology for calculating the advertising value of an articl published on a website

In order to meet our customer’s demand and value of the articles published on the websites, Auxipress has adopted since the 1^st of January 2012 a methodology proposed by IPR (Institute for Public Relations).

The methodology is based on various criteria to get the result of the advertising value:

• Average Site Visit / 1,000

• CPM Banner (cost per thousand contacts)

• Article Word Count

• Traffic/1000 * CPM Banner

• Word count divided by 50 (number of words needed to cover a banner.)

The formula contains three steps:

• Total (calculated in €) = Audience * Article