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Advalue

Advalue is also called Advertising Value Equivalent or AVE. It measures the success of your PR actions in various media including newspapers, magazines, radio, television and the Internet. If you convince an editor to talk about your product or service, we can evaluate the value of this free advertising by asking the question:

“How much would this space have cost you as a paid advertisement?" Naturally, PR and advertising cannot be considered to be equivalent. We weigh the media effect of an article and evaluate the significance of the information using four complementary and objective variables.

Measure the success of your PR actions in the media.

Advalue in brief 

  • reliable indication of the success of your PR strategy
  • comparaison between media

 

Methodology for calculating the advertising value of an articl published on a website

In order to meet our customer’s demand and value of the articles published on the websites, Auxipress has adopted since the 1st of January 2012 a methodology proposed by IPR (Institute for Public Relations).

 

The methodology is based on various criteria to get the result of the advertising value:

  • Average Site Visit / 1,000
  • CPM Banner (cost per thousand contacts)
  • Article Word Count
  • Traffic/1000 * CPM Banner
  • Word count divided by 50 (number of words needed to cover a banner.)

 

 

 

The formula contains three steps:

  • Total (calculated in €) = Audience * Article

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Ilse Van den Haute

     Head of Customer dept

Edwin Nicasi

     Client Coach

Thierry Van Winghe

     Client Coach

Fernand Weber

     Sales Director

Aurélie Tinel

     Sales Executive
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