White paper

The intelligent web
Fortunately, a solution is in sight: semantic search. This type of search sees the entire web as a database. It improves users’ on-line experience and reduces their frustration when faced with information chaos.  The main step in building semantic search consists in structuring and qualifying data thanks to meta-data, annotation, etc. in order to create semantic fields. The next step requires building logical links between all of the data, connecting them and tying them together to make them intelligent.

In this type of environment, machines are able to understand the data displayed and to create links between each data and information item to give them meaning and to provide users with relevant answers. Every information item sets off another one in a logical sequence. Search engines will be able to respond to precise queries such as "I'm looking for a hotel in New York for under $70 a night with facilities for young children and which allows dogs”. The search will use only the meaning of the query to provide the user with rich, contextualised and highly qualified information.

"Semantic search is a revolution that will enable machines to develop links and become truly intelligent. The more we can query different information flows, the more we will be able to uncover new trends. "
Thibaut De Norre, Analyses & Communication Director, AuxiPress

The promise of semantic search

Semantic technologies will provide three major benefits for companies:
• Effectiveness: resource, time and cost savings
• Yield: productivity gains via a reliance on intellectual capital and knowledge
• Margins: the development of new ways of seeing things for a greater return on investment.

"Semantic search extends in-depth analysis capacity. Used in business, this type of approach will provide a radical improvement in brand perception analysis. This will enable greater exploration to uncover more explicit and relevant trends, for example, to analyse the evolution of a brand through the media. "
Thibaut De Norre, Analyses & Communication Director, AuxiPress

Conclusions
As companies increasingly organise their data and information semantically, the gap between semantic and non-semantic databases will grow. Once content has become quickly and easily accessible, everyone will be able to provide more precise and relevant information, for a better user experience.